Motion Designer & Vibe Coder based in Seattle. I design motion systems and build AI-powered tools that accelerate creative workflows — applying deep discipline knowledge to fix the gaps that have always existed.
Design is a discipline of understanding and reduction; curiosity and restraint guide my process.
I studied psychology before I connected with design. The overlap makes sense — both are about understanding how people think. That curiosity still shapes how I approach every project: what do you actually need, what's getting in the way, and what would it look like if it worked.
I've spent eight years in motion and visual design across studios and large organizations — HP, Microsoft, and brands like Cartier and Stryker. That work taught me how creative pipelines really operate, and where they consistently break down. The biggest bottleneck was always the same: the tools we needed didn't exist, and we didn't have the means to build them.
AI changed that. With vibe coding, I can now bring deep discipline knowledge to build the tools my teams have always needed — motion tools, pipeline automations, design utilities that have saved hundreds of hours of work. It lets designers focus on the craft that excites them and automate the rest.
That's what drives me now: designing systems that move people, and building tools that move the work forward.
Process over instinct.
02 — MethodI work in close collaboration with clients, treating every engagement as a conversation rather than a commission. The brief is a starting point — the real work begins when we start questioning it.
My process is iterative and transparent. I share work early and often, preferring rough ideas over polished dead ends. Feedback loops are compressed, decisions are documented, and nothing is precious.
Listen first.
Every project begins with deep listening — to the problem, the people, the context. I resist the urge to sketch until I fully understand what success looks like and why it matters.
Diverge without limits.
Exploration phase is deliberately wide. I use AI as a thinking partner to explore faster and build further — following strange directions, making unexpected connections, and resisting editing too early.
Edit without mercy.
Once the territory is mapped, the work becomes subtraction. I strip back to the essential gesture — the single idea that carries the full weight of what needs to be communicated.
Craft with intention.
Execution is where philosophy meets pixels. Every decision — spacing, weight, rhythm, timing — is deliberate. Detail is not decoration; it's where trust is built with the viewer.
Motion as meaning.
Most brands treat motion as decoration. The ones that get it right treat it as language — leveraging their most powerful storytelling tool to reach their audiences. Motion is never neutral — it's a direct extension of brand identity.
Systems thinking.
The most exciting design problems are structural ones — how do you build a design system flexible enough to breathe but rigid enough to hold? I love the challenge of designing constraints that lead to creative freedom, quality, speed, and brand cohesion.
Building what's missing.
The best tools come from people who feel the gaps firsthand. Vibe coding lets me apply years of pipeline knowledge to build the motion tools, automations, and utilities that my teams have always needed — and ship them fast. When designers can build their own solutions, everyone focuses on the work that matters.