Hublot
Campaign / 3D Motion
Look development and motion for a Hublot watch, approached through abstraction rather than product photography. I pulled the object apart and rebuilt it from its surfaces.
Overview
Product photography already exists and already does its job. The question was whether any sense of craft survives once you stop showing the whole watch.
Process
Redshift with layered custom materials, pushed until each surface read at its best. I developed the abstract stills and the cinematic motion in parallel so the work had somewhere to go.
Outcome
Stills and motion that get at luxury through restraint instead of through the product shot.
