Helping Hand
Therapy
A brand identity and website for a modern therapy practice.
A brand identity and website for a modern therapy practice, built to earn trust and make getting help feel straightforward. The wellness category is full of near-identical identities, so Helping Hand needed a point of view without losing accessibility.
Brand
Confidence without distance: a humanist serif with a clean sans, and a grounded palette that avoids clinical blue and soft pastel.
Web
Services reorganised around what people are experiencing, not clinical category, with stripped-back navigation and a clear next step on every path.
Outcome
Brand, website and print collateral launched speaking one language from day one.
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