IDX_011 / PROJECT
Neon
Campaign / Visual Design — 2023
Client
Personal Work
Year
2023
Services
- — Art Direction
- — Campaign Design
- — Visual Design
Role
Art Director / Designer
Overview
Neon is a conceptual campaign study built around light as material — using fluorescent tones and deep shadow to create an atmosphere that feels both synthetic and alive.
The Challenge
Sustaining visual tension across a multi-piece campaign without the work feeling repetitive demanded discipline in both palette and composition.
Process & Approach
Light as architecture.
Every composition started with the light source. Color was treated as a secondary consequence of light interaction, not a decorative layer — keeping the work grounded even at its most saturated.
Outcome
A tightly executed campaign series demonstrating fluency in atmospheric art direction and bold, controlled use of color.
— Atmosphere as intent.
Work Samples
