Neon
Campaign / Visual Design
A conceptual campaign study where light is the material. Fluorescent tones against deep shadow, aiming for an atmosphere that reads synthetic and alive at once.
Overview
A saturated palette gets repetitive fast across a multi-piece campaign. Holding tension across the whole set without repeating myself was most of the work.
Process
Every composition started from the light source. Colour came out of how that light met the surfaces rather than being applied on top, which kept the work grounded even at full saturation.
Outcome
A campaign series that stays bold without going loose.
