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Panacea

Motion Design / 3D — 2023

Client

Panacea

Year

2023

Services

  • — 3D Motion
  • — Visual Effects
  • — Compositing

Role

Motion Designer

A collaboration between a sound designer, a motion designer, and myself — a futuristic product showcase in which a device scans your hand and synthesises the optimal health solution tailored to your body. I led all 3D motion design work.

Creating a product that doesn't exist yet meant designing its visual language from first principles — every surface, material, and motion had to feel simultaneously credible and unlike anything currently on the market.

Process & Approach

Diagnosis as spectacle.

Houdini particle and fluid simulations drove the scanning and synthesis sequences. Redshift rendering with subsurface scattering gave the organic elements their biological warmth — part pharmaceutical, part living organism.

Outcome

A complete showcase film — sound, motion, and visuals working together to present a product experience that feels genuinely possible, and genuinely unsettling in its intimacy with the body.

— Tailored to the body.

Previous Project

Neon

Next Project

Porsche