Porsche
Campaign / Motion Design — 2024
Client
Porsche
Year
2024
Services
- — 3D Motion
- — Campaign Design
- — Art Direction
Role
Motion Designer
A cinematic 3D campaign for the Porsche Taycan — capturing the tension between raw performance and refined design through light, motion, and material.
Conveying speed and precision in a still or short motion format demanded a focus on geometry, surface quality, and the moment just before motion — anticipation over action.
Performance through restraint.
The Taycan's surfaces were modeled with production-level fidelity. Lighting was built to flatter the car's curvature and reveal material depth — close-up details were given as much consideration as wide establishing compositions.
Campaign assets delivered at the standard of traditional automotive photography while offering the creative flexibility only 3D production provides.
— Speed made still.
