Porsche
Campaign / Motion Design
A cinematic 3D campaign for the Taycan, about the tension between what the car does and how carefully it has been designed.
Overview
Speed is difficult to show in a still. I went after anticipation instead of action, which put the weight onto geometry and surface quality.
Process
The Taycan's surfaces were modelled to production fidelity. Lighting was built to follow the curvature and open up the material depth, and the close details got the same attention as the wide shots.
Outcome
Assets that hold up next to automotive photography, with the flexibility that only comes from building it in 3D.
