Omen
An ongoing design partnership refreshing the HP Omen gaming brand.
An ongoing design partnership with HP Omen, refreshing the gaming brand’s visual identity across hero imagery, animation, motion graphics, sound and graphic design. OMEN has to read as premium and approachable at once, without the aggression most gaming brands default to.
Approach
A visual grammar that flexes across formats. Performance is carried by motion metaphor: speed through blur, precision through timing, power through scale and sound.
Outcome
The asset system unified OMEN across marketing and events, and picked up a Telly Award along the way. The partnership is ongoing.
