Cartier
A 3D motion campaign for Cartier’s Christmas product release.
A 3D motion campaign for Cartier’s Christmas product release. A luxury hero film I built solo, from first frame to final delivery, around one of the house’s signature pieces.
Challenge
The art direction shifted repeatedly as stakeholder feedback cycled in. Holding a Cartier-grade standard against a moving target was the job.
Approach
Every frame built in 3D: modelled, lit and animated for metal, stone and a Christmas palette. Files stayed modular, so late pivots meant rework, not rebuilds.
Outcome
The finished film went out across Cartier’s global Christmas channels, on time.
