Helping Hand Therapy
Helping Hand Therapy
Helping Hand Therapy
Branding Identity
Branding Identity
Web Design
Web Design
Personal Project
Personal Project
Figma
Figma
Framer
Framer
Illustrator
Illustrator
I was brought on to develop a cohesive brand identity and website for a modern therapy practice seeking to strengthen trust, communicate professionalism, and differentiate itself in a crowded wellness landscape. The goal was to create a calm, confident brand system and a digital experience that made guidance and support feel accessible rather than clinical.
I was brought on to develop a cohesive brand identity and website for a modern therapy practice seeking to strengthen trust, communicate professionalism, and differentiate itself in a crowded wellness landscape. The goal was to create a calm, confident brand system and a digital experience that made guidance and support feel accessible rather than clinical.
I was brought on to develop a cohesive brand identity and website for a modern therapy practice seeking to strengthen trust, communicate professionalism, and differentiate itself in a crowded wellness landscape. The goal was to create a calm, confident brand system and a digital experience that made guidance and support feel accessible rather than clinical.
CONTRIBUTION
CONTRIBUTION
DESIGN
DESIGN
DIRECTION
DIRECTION
STRATEGY
STRATEGY
YEAR
YEAR
2025
2025
The brand needed to feel empathetic and human, yet still credible enough to instill confidence in clients seeking mental-health support. Striking the right visual tone—neither overly soft nor overly corporate—was a primary challenge. Therapy offerings can feel abstract or overwhelming to new clients. The website had to simplify information architecture, reduce friction, and guide visitors to the right service quickly and intuitively. Many therapy brands rely on similar palettes, imagery, and generic templates. The identity needed a clear point of view that stood apart without compromising accessibility or inclusivity. Users often arrive on therapy sites when they’re stressed, vulnerable, or unsure. The interface needed to feel grounding, predictable, and easy to navigate—on any device.
The brand needed to feel empathetic and human, yet still credible enough to instill confidence in clients seeking mental-health support. Striking the right visual tone—neither overly soft nor overly corporate—was a primary challenge. Therapy offerings can feel abstract or overwhelming to new clients. The website had to simplify information architecture, reduce friction, and guide visitors to the right service quickly and intuitively. Many therapy brands rely on similar palettes, imagery, and generic templates. The identity needed a clear point of view that stood apart without compromising accessibility or inclusivity. Users often arrive on therapy sites when they’re stressed, vulnerable, or unsure. The interface needed to feel grounding, predictable, and easy to navigate—on any device.
The brand needed to feel empathetic and human, yet still credible enough to instill confidence in clients seeking mental-health support. Striking the right visual tone—neither overly soft nor overly corporate—was a primary challenge. Therapy offerings can feel abstract or overwhelming to new clients. The website had to simplify information architecture, reduce friction, and guide visitors to the right service quickly and intuitively. Many therapy brands rely on similar palettes, imagery, and generic templates. The identity needed a clear point of view that stood apart without compromising accessibility or inclusivity. Users often arrive on therapy sites when they’re stressed, vulnerable, or unsure. The interface needed to feel grounding, predictable, and easy to navigate—on any device.
