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IDX_016 / PROJECT

Summer's End

Motion Design / Visual — 2022

Client

Personal Work

Year

2022

Services

  • — Art Direction
  • — Motion Design
  • — Photography Direction

Role

Art Director / Designer

Summer's End is a personal visual project built around the sensation of transition — the specific mood of late summer light, fading warmth, and the weight of time passing.

Translating a felt experience into a visual series without sentimentality required a precise approach to color, light, and negative space that suggested rather than stated.

Process & Approach

Nostalgia without kitsch.

The palette was held to a strict warm range — amber, ochre, deep shadow — with deliberate restraint on saturation. Composition leaned into emptiness and peripheral detail over central subject matter.

Outcome

A quiet, cohesive series that demonstrates emotional range and visual restraint — showing that effective art direction is often about what is withheld.

— Light on its way out.

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