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Treadiatelli

3D Design / Concept — 2024

Client

Personal Work

Year

2024

Services

  • — 3D Visualisation
  • — Concept Design
  • — Product Rendering

Role

3D Designer

A personal 3D design project conceptualising a new form of pasta — Treadiatelli — and visualising it through high-end product rendering and motion to present it as a real, considered culinary object.

Designing something that doesn't exist required grounding it in physical logic — how the pasta would hold sauce, how it would behave in motion, how light would interact with its surface — before any aesthetic decisions could be made.

Process & Approach

Form follows texture.

Cinema 4D was used to model the pasta form with structural precision. Redshift shaders simulated durum wheat semolina — the specific way it catches light, holds a matte surface, and communicates quality through texture.

Outcome

A self-directed concept demonstrating how 3D visualisation can bring a product to life before it physically exists — communicating texture, material, and form with the conviction of real photography.

— A noodle, seriously.

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