Stryker
A launch campaign for the PhotonBlade 3 SE, built as one asset system.
A launch campaign for Stryker’s PhotonBlade 3 SE, blending live action, 3D animation and motion graphics into one asset system for presentations, sales tools and social. Device innovation does not communicate itself through a spec sheet.
Approach
Live action shows what is real; 3D internals and motion graphics explain what you cannot see. Every scene has clean in and out points and isolated layers.
Outcome
One production delivered a hero launch film, presentation segments and social cuts across multiple aspect ratios, all from the same source.
